Whats new in The Measured Platform

Introducing The All New Measured Platform

A fully-automated geo testing application, an all-new triangulated methodology for full-funnel media measurement, and a streamlined workflow, all purpose-built to optimize media with power of incrementality.

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All new measured platform

the world's leading brands trust Measured

crocs
Lulus
Dermalogica
JMclaughlin
The Shade Store
Vuori
Boots
Overstock
Patagonia
carter's
Ruggable
Carhartt
crocs
Lulus
Dermalogica
JMclaughlin
The Shade Store
Vuori
Boots
Overstock
Patagonia
carter's
Ruggable
Carhartt

What's new in The Measured Platform

deep dive into your media’s incremental sales

World-Class Geo Experiments Made Easy

Prove the value of your advertising with an industry-leading test accuracy average of 98%. Run smarter tests, more often, with the smallest media holdout at less than 10%. Save time with automated test design, campaign deployment, and actionable results. Validate and calibrate internal measurement models with our interoperability testing platform.

holistic measurement methodology for full portfolio assessment

Incrementality Measurement, Now with MMM

The new Measured Platform continuously triangulates insights from incrementality experiments, media mix modeling, and platform-reported attribution to give you the best possible view of your media performance. Get clear, actionable insights from a single source of truth.

performance insights, take action, and validate results

Seamless, End-to-End Optimization Workflow

Identify performance insights, take action, and validate results. Whether you need top-level, views of your media’s incrementality, granular campaign-level measurement, or a reallocated media budget, our platform has the tools you need from start to finish.

Now available:

Maximize your Media Impact
with Precision and Ease

With the Measured platform, you can now have a single, triangulated source of truth for total marketing measurement and optimization.
"Measured's creative approach, rooted in incrementality measurement, has enabled us to unlock cross-channel attribution reporting we can trust to inform our media investment decisions."
Noelle Sandler, CMO at Lulus