Measured®: Marketing Attribution & Incrementality TestingTableau - Measured®: Marketing Attribution & Incrementality Testing
Category | BI

Incrementality Measurement with Measured and Tableau To Inform Marketing Attribution

Tableau Software (owned by Salesforce) is a visual analytics engine that makes it easier to create interactive visual analytics in the form of dashboards. These dashboards make it easier for non-technical analysts and end-users to convert data into understandable, interactive graphics.