Incrementality Measurement with Measured and Yahoo Ad Tech To Inform Marketing Attribution

Yahoo DSP delivers additional reach, smart control, and meaningful connections with users across digital channels, creating an omnichannel platform. Yahoo support the entire media lifecycle, from planning and buying to measurement and ongoing optimization. While Yahoo offers a strong suite of proprietary capabilities across each stage (such as proprietary data and measurement), Yahoo also operates as an open platform, partnering across data, supply, and outcomes to give our customers flexibility and choice.