Measured®: Marketing Attribution & Incrementality TestingQ: Can I Measure Incrementality of tabjoy? - Measured
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Incrementality Measurement with Measured and Tapjoy To Inform Marketing Attribution

Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps