Measured®: Marketing Attribution & Incrementality TestingQ: Can I Measure Incrementality of search-ads? - Measured
Category | Search

Incrementality Measurement with Measured and Apple Search Ads To Inform Marketing Attribution

Apple Search Ads (ASA) is an acquisition channel that connects advertisers with a relevant target audience. By bidding to appear when a user enters a particular keyword in the App Store, marketers can share their app with users that have a proven interest in specific terms.