The privacy era is here, and user-level tracking has reached its demise. But how did we get here, and what lies ahead for marketers? Our timeline, 'Defining Moments in Media Measurement,' takes readers on a journey from the open internet through to the privacy era, showcasing the evolution of marketing metrics.
From Nielsen introducing the Gross Rating Points of campaigns, one of the first examples of correlative measurement, to the invention (and death) of the cookie, to regulation changes such as the GDPR and CCPA ushering in the privacy era, each instance has been carefully selected and summarized to provide marketers with insights into the landmark moments in history that have helped shape the measurement landscape into what it is today.
Interested in learning more about comprehensive media measurement? Reach out to schedule a demo with an expert today.
About Measured
Measured is the pioneer and leader of incrementality-based measurement and optimization for consumer brands. Leading brands use our elegant, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Since 2017, we have helped marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, precision, and efficiency.
Measured is the only company that empowers brands with comprehensive incrementality intelligence through adaptive methodology, end-to-end automation, and industry-leading expertise.