What is the Incrementality of Your Facebook Ads?

Find the true incrementality for Facebook Ads with our Award-winning attribution solution
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What is the Incrementality of Your Facebook Ads?

Find the true incrementality for Facebook Ads with our Award-winning attribution solution

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured

Best Measurement or Analytics Capability

Digiday Technology Awards Winner 2020

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured
Best Attribution Tool

Digiday Technology Awards Winner 2020

Facebook Reporting has Evolved

Click Tracking

28 7 days

View Tracking

28 1 day

PSA-Based Split-Testing

No longer valid

Introducing the reliable way to measure Facebook performance

Granular incrementality testing for Facebook

Apple’s tracking policies pressured Facebook to make multi-faceted changes to attribution capabilities it offers advertisers, including a significant scale-back in conversion lift-testing options and the elimination of 28-day click-through and view-through attribution windows. The decrease in trackable data has caused a notable drop in attribution reporting from the platform and the shorter look-back periods make it exponentially more difficult to design and run statistically significant split-audience test and control experiments.

  • Granular incrementality insights reveal the true performance of Facebook tactics and adsets
  • Clear guidance on where to increase or reduce investment
  • Comprehensive mid and low-funnel actions to drive growth and optimize ROAS and CPA
Facebook incrementality - analytics - granular and actionable insights at tactic and adset level
Facebook reporting at adset level, informed by incrementality experiments

The DTC solution for Facebook measurement

An end-to-end solution, including experiments and reporting, for DTC marketers who need to uncover the true contribution of Facebook ads at any level of granularity. 

 

Experiments from Measured provide DTC brands with reliable ongoing inights into Facebook incrementality at channel, campaign, and ad set levels. By measuring the true incremental contribution of Facebook media, anchored on source-of-truth transaction data provided by the band, marketers can make informed decisions about budget allocation – even amid rising concerns about the reliability of Facebook platform reporting.

 

Facebook reporting at adset level, informed by incrementality experiments

Comprehensive Facebook Attribution

Independent Facebook experiments built for marketers in the digital-privacy era.

Granular Incrementality

Get clear insights into Facebook performance at the campaign, audience, or ad set level.

No Wasted Spend

Your control campaign can now leverage a branded creative, meaning you don’t spend a single dollar on PSAs.

Fast, Always-On Results

Ad set incrementality results are delivered on a rolling basis with a continuous historical lookback window.

Easy Execution

Measured will ensure your test design is scientifically accurate.

All test spend is branded creative, no more PSAs.

Higher percentage of spend directed towards test (10%)

Want to learn more about
incrementality and attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.