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Put the power of best-in-class incrementality testing to work

See the real impact of ad spend and use incrementality testing or end-to-end attribution and optimization to maximize every ad dollar.

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Incremental contribution of facebook
Incrementality lift testing

Proven and trusted by brands worldwide

Birdies
Crocs
Dollar Shave Club
J Mc Laughlin
Lulus
Vuori
Bearaby
Hammitt
Vera Bradley
Dermalogica
Birdies
Crocs
Dollar Shave Club
J Mc Laughlin
Lulus
Vuori
Bearaby
Hammitt
Vera Bradley
Dermalogica

Why Measured for incrementality?

The Measured Incrementality Platform allows you to see which media investments are contributing to your chosen KPIs in a directly comparable way, so you can make meaningful business decisions. Now you can bolster an existing measurement practice or build an all-in-one attribution stack for comprehensive media optimization by leveraging solutions developed by the world’s leading data scientists.

End to end media optimization
End to end media optimization

Why Measured

End-to-end media attribution and optimization

  • Automated incrementality-based attribution so you can understand where you’re getting incremental lift.
  • Easily and confidently re-allocate, scale, and optimize your ad spend to maximize ROAS and revenue.
  • Upgrade from outdated platform reporting or multi-touch attribution (MTA) models.
Incrementality Testing

Use Cases

Incrementality testing

  • Enjoy the most advanced geo- and first-party experimentation available.
  • Test any geo-targetable tactic or channel for incremental lift or scale potential.
  • Use our gold-standard testing results to validate and improve your measurement practice.

Our Platform

Cross-channel attribution powered by incrementality

  • Measure the incremental contribution of every channel, tactic, or campaign within one unified dashboard.
  • Tap into the world’s biggest incrementality benchmarks database to see how you compare to other leading brands.
  • Our budget allocation tool lets you model ways to spend for maximum efficiency and growth.

Our Incrementality Model

Future-proofed testing and insight tools

  • Our always-on marketing attribution model is customized to your brand, providing accurate cross-channel performance insights that drive smarter media investments.
  • Get the power of enterprise-grade testing without the overhead of running your own, thanks to our ever-growing library of 25,000 incremental lift tests.
  • We process your media platform conversion data and your own sales and conversion data, going far beyond the limitations of in-platform reporting.
Measured Integrations
Measured Integrations

Partners & integrations

Partners & integrations

  • Get more from your apps with Measured’s seamless integrations.
  • We work with a select but growing set of partners to deliver on the power of incrementality.
  • Enjoy data and measurement quality that’s assured and ready for consumption
  • Why Measured
  • Use Cases
  • Our Platform
  • Our Incrementality Model
  • Partners & integrations

Unlock your marketing potential.

See how Measured can help you optimize your media investments to drive sales.