Take your incremental lift to the next level
See the Measured Incrementality Model in action. It’ll open your eyes about how ad spend really performs–and how to maximize results.
Get a demoThe Measured
Incrementality Model
Measure the true incremental impact of all your ad spend. Our multi-layer,
always-on marketing attribution model is customized to every brand, providing the accurate performance insights you need to make smarter media investments.
25,000 incremental lift tests
We’re the industry leader in incrementality testing, with the only platform that builds on Measured’s proprietary incrementality model to deliver tailored insights for your business, using our always-growing library of test-and-control experiments. Get the power of enterprise-grade testing without the overhead of running your own tests.
Your platform conversion data
By automatically inputting your brand’s conversion data from every media platform, we ensure your measurement model is accurate, reliable, and updated daily.
Measured deserves a lot of credit for being WAY out front on incrementality when many vendors in the attribution space were still fixated on multi-touch attribution.
Your brand’s conversion and sales data
Measured calculates the incrementality of every channel, tactic, and campaign against your brand’s actual sales. This means you see the real business impact of every media dollar without worrying about conversion discrepancies.
Brand Calibration Factors
Since your brand is unique, Measured also trains the incrementality model with your factors including Industry, AOV, consideration cycle, seasonality, competitive conquesting, and more.
Brands are uncovering actual media platform impact
Success Story
Measured gave us the data and tools to go beyond the limitations of in-platform reporting. It validated our instincts that Pinterest is a powerful channel for our brand, and made a demonstrable impact on some of our most important business metrics.
Owen Bell, VP of Growth See the case study 212%
The true incrementality of Pinterest, as revealed by Measured