Business Case for Incrementality

Based on your inputs we've calculated the potential gains from optimizing your media mix for incrementality
Incrementality score banner
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/100

Incrementality Score

Score calculations are estimated using benchmark incrementality coefficients.

Brands similar to yours have achieved these results using incrementality measurement.

Brands similar to yours have achieved these results using incrementality measurement.

Incrementality Details Period: 12 months


Sales & Spend

Total Sales
Media Spend

Incremental Metrics

Sales(i)
Avg(i)

Last-Touch Metrics

Sales(LT)
Avg(LT)
Channel/Tactic Media Spend Sales(LT) Sales(i) Target (LT) (i) Action
This tool is designed for educational purposes only and the results do not constitute a guarantee of performance by Measured, Inc. Estimations and benchmarks are used to generate the calculations and we do not recommend reallocating budget dollars based on these results.

Viewing your business metrics in incremental terms will enable you to confidently determine media budget investment changes across your portfolio. Download a PDF of your customized incrementality results.

    Download Incrementality Report

   Download Incrementality Report

Julia Randhawa - VP Marketing - Rosetta Stone

Julia Randhawa

Working with Measured for over a year they have proved to be a high value partner to our media planning and optimization practice. The Measured team has world class expertise in cross channel analytics on whom we have relied on to guide our media decisions using their incrementality measurement technology.

Julia Randhawa

VP of Marketing
Gail Buffington - VP Marketing & Analytics - Soft Surroundings

Gail Buffington

“The level of partnership we get with Measured is truly top-notch. The team is highly engaged and committed to ensuring success with the product, so I was able to feel completely comfortable with the reliability and accuracy of the data and reporting. The speed with which we’ve been able to gain insights into our marketing decisions has been amazing.”

Gail Buffington

VP Marketing & Analytics
Mark Fiske - Operating Partner - Marketing - HIG Growth

Mark Fiske

“Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.”

Mark Fiske

Operating Partner, Marketing
Noelle Sadler - CMO - Lulus

Noelle Sadler

“Cross channel attribution is a difficult problem to solve. Thankfully Measured’s creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.”

Noelle Sadler

CMO
Daniel Pahl - VP Media & Acquisition - TechStyle

Daniel Pahl

“Measured has been the most valuable marketing technology partnership we’ve added in 2020. We now have a trusted comprehensive cross-channel attribution solution, lining up media investment decisions to incremental metrics.”

Daniel Pahl

Vice President of Media & Acquisition

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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.