Measured empowers the growth marketer to test-learn-grow by operationalizing channel incrementality measurement through experimental design.  

We take the pain out of sophisticated media channel experimentation.

 

 

MEASURED INCREMENTALITY

CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS

  • Operationalize experimentation to inform causal incremental media contribution by channel, publisher and tactic.  
  • Platform to deploy Design of Experiments, Analytics & Reporting.
  • Several Online and Offline DoEs ready to deploy.
 

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MEASURED WAREHOUSE

COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.

  • Standardized Marketing Data Warehouse (MDW) provided as a managed service.
  • Data governance through comprehensive out-of-the-box QA vs. SLAs.
  • MDW provided in open architecture format to service BI and advanced analytics applications.  
 
 

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TREVOR TESTWUIDE

Co-Founder & CEO

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MADAN BHARADWAJ

Co-Founder & CTO

 

Trevor and Madan are leading experts in the category of advanced attribution drawing on years of experience deploying sophisticated media analytics in complex omni-channel environments. As co-founders of Measured, they are united by a mission to help advertisers harness advanced measurement technology to optimize growth.