Measured empowers the growth marketer to test-learn-grow by operationalizing channel incrementality measurement through experimental design.
We take the pain out of sophisticated media channel experimentation.
CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS
- Operationalize experimentation to inform causal incremental media contribution by channel, publisher and tactic.
- Platform to deploy Design of Experiments, Analytics & Reporting.
- Several Online and Offline DoEs ready to deploy.
COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.
- Standardized Marketing Data Warehouse (MDW) provided as a managed service.
- Data governance through comprehensive out-of-the-box QA vs. SLAs.
- MDW provided in open architecture format to service BI and advanced analytics applications.
Trevor and Madan are leading experts in the category of advanced attribution drawing on years of experience deploying sophisticated media analytics in complex omni-channel environments. As co-founders of Measured, they are united by a mission to help advertisers harness advanced measurement technology to optimize growth.