Measured empowers the growth marketer to test-learn-grow by operationalizing channel incrementality measurement through experimental design.
We take the pain out of sophisticated media channel experimentation.
CHANNEL INCREMENTALITY INFORMED THROUGH DESIGN OF EXPERIMENTS
- Operationalize channel specific experiments to inform causal incremental lift.
- Platform to deploy Design of Experiments, Analytics & Reporting.
- Current Channel Focus: Facebook, Retargeting, Catalogue.
COLLECT. CENTRALIZE. GOVERN. STORE. DISTRIBUTE.
- Standardized Marketing Data Warehouse.
- Machine Learning powered data cleansing and reconciliation.
- Data Governance through comprehensive out-of-the-box QA vs. SLAs.
Trevor and Madan are leading experts in the category of advanced attribution drawing on years of experience deploying sophisticated media analytics in complex omni-channel environments. As co-founders of Measured, they are united by a mission to help advertisers harness advanced technology to optimize growth.