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Marketing attribution and cross-channel reporting investment decisioning platform showing incremental lift of media channels across a portfolio

Incrementality Measurement for Smarter Media Investment Decisions

Get clarity on the true incremental contribution of every media channel and tactic



Incrementality Measurement for Smarter Media Investment Decisions
Get clarity on the true incremental contribution of every media channel and tactic
Marketing attribution and cross-channel reporting investment decisioning platform showing incremental lift of media channels across a portfolio

See the True Incremental Marginal Lift Driven by Your Media Tactics

Test for Efficiency, Identify Waste
Test for Efficiency, Identify Waste
Identify the inefficiencies in your current media portfolio and confidently reallocate your budget.
Test for Scale, Identify Depth
Test for Scale, Identify Depth
Identify depth on current performing tactics and test into new opportunities for scale.
bar graph from Measured's incrementality measurement showing marketing media lift of cohort a vs cohort b test and control experiment
Curious how your last-touch metrics compare to incremental metrics? Find out now!

A Unified View of Incremental Performance Across Your Media Portfolio

Measured software: portfolio view for media investment decisions with table pulled out for granular view of channel by channel lift view with business metrics applied
The Source of Truth for  Media Reporting
The Source of Truth for Media Reporting
A single unified view becomes your source of truth for media performance across all online and offline media tactics.
Portfolio View for Investment Decisions
Portfolio View for Investment Decisions
Bring together all disparate marketing tactics into a single unified view for reporting and decisioning based on incremental metrics.

Scenario Planning

Plan for Multiple Scenarios, Forecast and “What-If” Analysis

media scenario planning tool and forecasting software: what if analysis screen view with saturation curves
Scenario Planning + Forecasting
Scenario Planning + Forecasting
Execute new tactics confidently with planning + forecasting tools informed by your true incremental metrics.
What If Analysis
“What If” Analysis
See the financial impact of making shifts in budget across your addressable and non-addressable media channels.
media scenario planning tool and forecasting software: what if analysis screen view with saturation curves

Why Measured?

A Holistic Approach to Media Incrementality Measurement

target proven success 30% increase in marketing spend efficiency
Proven Success, +30% Greater Efficiency
target proven success 30% increase in marketing spend efficiency

Proven Success, +30% Greater Efficiency

always-on data verification and automated integrations
Always-ON Data Verification
always-on data verification and automated integrations

Always-ON Data Verification

trusted independent neutral third-party: vendor agnostic attribution provider
Trusted Independent Neutral Partner
trusted independent neutral third-party: vendor agnostic attribution provider

Trusted Independent Neutral Partner

cross channel industry veterans
Deep Cross-Channel Industry Experience
cross channel industry veterans

Deep Cross-Channel Industry Experience

secure and privacy compliance including CCPA and GDPR
Secure & Privary Compliant, Including CCPA, GDPR
secure and privacy compliance including CCPA and GDPR

Secure & Privary Compliant, Including CCPA, GDPR

dial speed to insights up and running in 30 days
Speed to Insights in Less Than 30 Days
dial speed to insights up and running in 30 days

Speed to Insights in Less Than 30 Days

Talk to Us!

Learn how our incrementality measurement drives smarter cross-channel media investment decisions.