For most brands, Snapchat remains a secondary allocation or a reach play behind the platforms that dominate quarterly planning conversations. Meanwhile, the incrementality data from hundreds of brands has been quietly building a case.
Across hundreds of brands, Snapchat captures just 5% of social ad spend while outperforming the blended social iROAS by 19.3%. Its impact extends beyond the platform itself, lifting incremental returns across search and social for brands that invest in it.
For omnichannel brands, the numbers are even more striking and most are not yet taking advantage.
Get the full analysis, including what 31 incrementality studies revealed, where the strongest returns are concentrated, and how to assess whether your current Snapchat investment matches what the platform is actually delivering.
