In this candid, data-driven presentation from MeasureUp Summit 2025, Chief Strategy Officer Nick Stoltz unpacks the most common marketing frustrations in the era of AI and reframes them as opportunities to drive smarter, more incremental growth.
Packed with best practices, benchmarks, and humor, this presentation is equal parts therapy and strategy as Nick walks marketers through real-world insights from hundreds of brands on how to align AI campaigns to incrementality, prove the value of upper-funnel investments, and balance Meta and Google for true demand generation.
Download the “Landscape Insights: Therapy for Performance Marketers” and learn how to:
Reframe AI frustration into an advantage
Prove upper-funnel value with data
Create a smart 2025-26 blueprint for integrating measurement into enterprise workflow