During the 2025 Prime Day window, 67% of brands pulled back e-commerce spend to protect efficiency.
As a result, they saw average daily revenue drop 22%.
The brands that held spend flat? They grew average daily revenue 26%.
Measured analyzed 90 U.S. brands to uncover what actually drives incremental revenue during the Prime Day window and how to compete for direct conversions when Amazon has everyone's attention.
Inside the guide:
- The three spend strategies brands pursued in 2025, and which was effective
- Why direct site conversions are 5–6x more efficient than Amazon conversions
- Three tactical areas to focus on: urgency, friction and customer relationship