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Curious how your last-touch metrics compare to incremental metrics? Try our new Incrementality Calculator!
Try our new Incrementality Calculator!
Multi-Touch Attribution (MTA) collects individual, or user-level data, for trackable addressable media and conversion events in order to determine the impact of each media event to the desired conversion at the customer level. By summing the impact of each addressable media touchpoint on each customers’ likelihood to convert, MTA quantifies the total media channel lift provided by addressable media. MTA does not account for the impact of non-addressable media, and furthermore much addressable media is either non-trackable or lost due to the innumerable challenges of tracking data at the user level.
Measured |
Measurement - Other |
Measured Advantage |
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Incrementality |
Platforms |
MTA |
MMM |
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General |
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Neutral & Independent |
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Trusted Measurement |
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Measurement |
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Causal Incremental Contribution |
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Productized Experiments |
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Scale Testing |
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Identify Saturation Curves |
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Granular Insights |
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Future Proof |
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Comprehensive & Cross Channel |
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Depth of Measurement |
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Walled Garden Support |
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Comprehensive |
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Transparent |
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Transparency = Trust |
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Decisions |
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Tactical Decisions |
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Daily & Weekly Insights |
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Strategic Planning |
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Bottom Up Forecasting |
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Timely Insights |
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On Time, Reliable |
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Data Management |
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Purpose Built for Marketing Analytics |
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Analytics Ready |
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Data Quality |
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Reconciled to Source of Truth Platforms |