Thank-you. We will contact you shortly.
Something went wrong! Please try again later.
Multi-Touch Attribution (MTA) collects individual, or user-level data, for trackable addressable media and conversion events in order to determine the impact of each media event to the desired conversion at the customer level. By summing the impact of each addressable media touchpoint on each customers’ likelihood to convert, MTA quantifies the total media channel lift provided by addressable media. MTA does not account for the impact of non-addressable media, and furthermore much addressable media is either non-trackable or lost due to the innumerable challenges of tracking data at the user level.
Multi touch attribution is no longer viable due to the demise of third-party tracking cookies, new privacy laws, low identity resolution, pixel related data loss and many other factors.
Nick is a expert in cross-channel measurement strategy and adoption.