Thank-you. We will contact you shortly.

Something went wrong! Please try again later.

Q: What is Media Channel Incrementality?
FAQs

Media channel incrementality refers to the incremental business benefit produced per unit of media channel stimulation. Media channels composed of paid, earned and owned media whether online or offline having messages put into market with a goal of driving some desired awareness or response goal. Common media channels include Paid Search, Online Display, Social Media, Online Video, TV, Radio, Out of Home (OOH) and Direct Mail.