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Curious how your last-touch metrics compare to incremental metrics? Try our new Incrementality Calculator!
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Marketing Mix Modeling (MMM) in marketing is statistical analysis using multivariate regressions on conversions/sales with various marketing tactics and spend as variables to predict sales. The regression provides contributions of each variable which are then used to predict conversions and sales with different inputs or marketing mix.
Measured |
Measurement - Other |
Measured Advantage |
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Incrementality |
Platforms |
MTA |
MMM |
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General |
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Neutral & Independent |
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Trusted Measurement |
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Measurement |
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Causal Incremental Contribution |
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Productized Experiments |
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Scale Testing |
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Identify Saturation Curves |
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Granular Insights |
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Future Proof |
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Comprehensive & Cross Channel |
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Depth of Measurement |
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Walled Garden Support |
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Comprehensive |
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Transparent |
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Transparency = Trust |
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Decisions |
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Tactical Decisions |
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Daily & Weekly Insights |
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Strategic Planning |
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Bottom Up Forecasting |
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Timely Insights |
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On Time, Reliable |
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Data Management |
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Purpose Built for Marketing Analytics |
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Analytics Ready |
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Data Quality |
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Reconciled to Source of Truth Platforms |