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Over the years, various attribution techniques have been developed and deployed as Software-as-a-Service (Saas) applications that marketers have come to rely on. This class of software has come to be known commonly as Attribution Software.
Multi-Touch Attribution tools are now "click fed," hence unable to measure impression based channels with accuracy and rendering it ineffective for omni-channel media portfolios.
Trevor is a pioneer and expert in the cross-channel attribution category.