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A Data Clean Room is a secure, protected environment where PII (Personally Identifiable Information) data is anonymized, processed and stored to be made available for measurement, or data transformations in a privacy-compliant way. The raw PII, is made available to the brand and is only viewable by the brand.
A Data Clean Room allows brands to unlock the value of their customer data in a hassle-free and privacy compliant manner.
Madan is a leading expert in multi-touch attribution and adtech systems.