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Q: How Do You Design Tests For Measuring Media Channels?
FAQs

Testing to measure the impact of media channels are designed using a process called Design of Experiments (DoE).

Design of experiments (DOE) is a systematic method to design experiments to measure the impact of marketing campaigns. DoE is a method to ensure that variables are properly controlled, the lift measurement at the end of the experiment is properly assessed and the sample size requirements are properly estimated.