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Curious how your last-touch metrics compare to incremental metrics? Try our new Incrementality Calculator!
Try our new Incrementality Calculator!
The impact of a marketing tactic (eg: Facebook Prospecting, Retargeting, Catalog for Housefile, Direct Mail, National TV) is typically measured in terms of incremental sales driven by that tactic. Incremental sales driven by a media tactic is calculated using advanced marketing measurement techniques. There are 3 major types of advanced marketing measurement techniques.
Madan is a leading expert in multi-touch attribution and adtech systems.