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This can be done in a number of ways, but there is no doubt that best-in-class cross-channel reporting is created by collecting and aggregating data via direct vendor-level API based data feeds updated at the daily level. For vendor without API based data feeds automated email to FTP uploads minimize latency and maximize data accuracy compared with manual data ETL operations.
Superior cross-channel media reporting is only possible when data collection is done via direct vendor API feeds that are monitored for quality and updated on a daily basis.