Redefining Media Measurement.
From Causal Media Mix Modeling, to AI, to Incrementality, this is where the future takes form. With pressure mounting to prove media performance, today’s marketers need more than recycled playbooks and passive panels. This isn’t just another summit. It’s where bold leaders go to plan smarter.
First Look: Who's Speaking
Avinash is the Chief Strategy Officer at Human Made Machine and a Brand Strategy Consultant at Tapestry, known for his best-selling books Analytics 2.0 and Web Analytics: An Hour a Day. With a 16-year tenure at Google and leadership roles at companies like Intuit and DirecTV, his career has centered on advancing strategic thinking in AI, marketing, and analytics. He’s a recognized authority on incrementality-centric marketing, with influential frameworks like See-Think-Do-Care and Smart Clusters.
Sneak Peak: 2026 Product Reveal
Real Strategies. Real Wins.
Thought Leaders, Unfiltered.
Plan Smarter. Move Faster.
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Invite-Only Access
Ready to MeasureUp?
This summit is invite-only and space is limited. Get ahead of 2026 and join the top minds shaping what’s next in media effectiveness.
Request your invite now.
Once approved, you’ll receive a calendar invite confirming your spot.
Agenda
Check in, grab a refreshment, and connect with fellow attendees before the sessions begin.
Opening remarks from Measured CEO, Trevor Testwuide.
Exclusive insights from a chief digital marketing evangelist you won’t find in a recap. Only available to MeasureUp attendees.
A look at the current state of media performance and where it’s headed.
Discover how global enterprise brands, like Mars, transform their media measurement strategies to directly support revenue growth. Faced with fragmented data and inconsistent performance signals, innovative teams adopt incrementality as a central framework to drive investment decisions and unlock more efficient media allocation. The discussion will highlight how marketers can operationalize this approach across regions and business units, and how incrementality is now influencing strategic planning and top line growth targets.
Stretch, refuel, and connect with fellow attendees.
Chief Product Officer Mahesh Jeswani takes the stage to reveal Measured’s most ambitious product evolution yet. Get an exclusive first look at how AI will supercharge optimization, how always-on incrementality will become a reality, and how new integrations will reshape how brands measure and grow. This isn’t just a roadmap, it’s a blueprint for the future of performance.
Learn how outcomes-focused marketing leaders are partnering with CFOs to set smarter targets, expand budgets, and prove the real business impact of media investments. This panel will share how brands have reframed internal performance conversations, shifting the marketing and finance relationship from one of skepticism to strategic partnership. Hear how incrementality is being used not just to justify spend, but to drive alignment, unlock growth, and influence company-wide planning.
Learn how leading apparel brands are approaching customer acquisition with an omnichannel lens, prioritizing quality over quantity, and adapting strategies across paid, earned and owned channels.
Close the day with cocktails, conversations with the sharpest minds, and sweeping city views.
