Connected TV
The benefits of CTV advertising,
backed by proof
Connected TV isn’t an experiment anymore. It’s a standard line in the media plan, and the performance data is starting to back that up. The open question for most brands isn’t whether CTV deserves a place in the mix, it’s whether they’re capturing everything the channel can return. Start here with a webinar, a research guide, and a quick take from the field.
What changes when you measure CTV right
Full-funnel reach, not just retargeting
CTV ads can build awareness and drive lower-funnel action in the same buy, instead of only retargeting an audience you already reached elsewhere.
Proof over platform-reported clicks
There's no click to follow on a TV screen. Incrementality testing and CTV attribution isolate what the channel actually causes, not what a platform dashboard credits it for.
A cheaper bet you can now verify
Programmatic buying has brought CTV advertising cost down, making it a lower-risk test for more advertisers, including B2B. Incrementality testing shows whether that lower cost is actually returning incremental revenue.
A real customer story, the CTV research, and a quick take from the field
Customer Testimonial
What are they saying about Measured
“As a growing brand, we’re always exploring new partners. We know TV is an important investment in growing our business and we turned to Measured to test Universal Ads. The test proved UA to be extremely efficient - driving a 50% lower cost per incremental order than competitors.”
— Melanie Meadows, Growth Marketing Manager, Free Fly Apparel
Get Started
Allocation discipline starts with incrementality
Understand the revenue impact of your CTV strategy – and your full media portfolio – with Measured.
Schedule a demo