Brands That Trust Measured
TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions. Attribution and measurement systems that require tracking users are failing due to increasing data-privacy restrictions, but incrementality testing and experiments will always deliver reliable results.
Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner in helping us navigate a very challenging time in retail.
Working with Measured since 2018, we have seen firsthand the value of their technology and services to optimizing and scaling our media mix. Plus, even more important, they are great people dedicated to our success.
In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions.
Measured has solved the cross-channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross-channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.
We were assessing our options, looking for a partner to help us answer the core question: What is the incremental contribution of our marketing spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question.
Cross-channel attribution is a difficult problem to solve. Thankfully Measured's creative approach, rooted in incrementality measurement, has enabled us to unlock cross-channel attribution reporting we can trust to inform our media investment decisions
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross-channel attribution decisions. They have proven to be a high-value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.
What you guys are doing at Measured is truly game-changing. With your help, we're spending only on incremental sales - not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What's this really mean? It means if a campaign is running at only 50% incrementality, we spend half as much and redeploy the balance to explore other channels.
Measured's scientific method is just what we needed to scale profitably - in spite of privacy changes, which I support. Great brands will prosper in times like this, with a clear vision, great partners like Measured, and by approaching digital media as a permission-based win-win between their customers and the brands they love.
"Measured deserves a lot of credit for being WAY out front on incrementality when many vendors in the attribution space were still really fixated on multi-touch attribution."