Soft Surroundings increases revenue by 31% with incrementality measurement
Soft Surroundings is a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products, and home furnishings. Founded in 1999 the brand operates a mail-order catalog, an e-commerce website, and 43 retail stores.
Relying on vendor-reported metrics and last-touch attribution, Soft Surroundings consistently struggled to attract new customers to the brand within defined cost-per-acquisition targets and tune media budgets toward the most efficient tactics. The brand needed a strategic partner to help scale prospecting budgets into the most effective growth channels while guiding profitable reallocation of their current advertising investments.