Case Study

Soft Surroundings Increases Revenue by 31% with Incrementality Measurement

The Brand:

Soft Surroundings is a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products, and home furnishings. Founded in 1999 the brand operates a mail-order catalog, an e-commerce website, and 43 retail stores.

The Challenge:

Relying on vendor-reported metrics and last-touch attribution, Soft Surroundings consistently struggled to attract new customers to the brand within defined cost-per-acquisition targets and tune media budgets toward the most efficient tactics. The brand needed a strategic partner to help scale prospecting budgets into the most effective growth channels while guiding profitable reallocation of their current advertising investments.

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