Case Study

Johnnie-O Reveals Meta Campaigns Perform 275% Better than Reported by Google Analytics

The Brand

Founded by John O’Donnell in Santa Monica, California in 2005, johnnie-O is a branded lifestyle apparel company that embodies living your best life. The johnnie-O brand fuses a Southern California vibe with East Coast tradition through a full line of clothing and accessories for men and boys.

The Challenge

johnnie-O faced a familiar problem: how to determine the true value of its paid social campaigns. The team believed that Meta’s in-platform metrics overvalued its contribution, with a 7-day click/1-day view attribution method that felt like “overcounting.” Google Analytics’ last-click metrics, on the other hand, couldn’t account for the incremental impact of exposure and sentiment from Meta ads, so it undervalued their effect. johnnie-O looked to Measured and Accelerated Digital Media, its media agency, to solve this challenge.

johnnie-O case study

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