The Brand
An elevated home goods retailer, the business offers a wide variety of products from designers and artisans all over the world. With a focus on ethical practices, social responsibility, and sustainably sourced goods, the brand believes that every home should be beautiful and business can be a force for good.
The Challenge
The brand wanted to drive top-line revenue growth by optimizing repeat customer purchases through catalog drops. Historically, the home goods retailer had sent 30-40% of catalogs to individuals who had last purchased 13-24 months prior and very few recent buyers. They wondered if this distribution was effective – and if they could increase sales by adjusting their audience targeting.
