Bare Performance Nutrition Increases New Customer ROAS 26% with Geo Testing Insights
Bare Performance Nutrition (BPN) is an active performance nutrition brand known for its commitment to producing high-quality products. BPN offers a range of nutrition solutions in the performance, wellness, and endurance categories and has gained popularity for its dedication to product efficacy and customer satisfaction.
Like many brands, Bare Performance Nutrition leverages Facebook to target both new prospects and BPN’s loyal base of returning customers.
The digital marketing team wasn’t sure, however, if their Facebook investments were actually driving incremental business. The team had a hunch that Facebook was over-reporting its performance but didn’t have the evidence they needed to optimize their spend.