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Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured’s cross-channel attribution and decisioning platform. Measured is poweredby a privacy-compliant and quality-controlled marketing data platform provided as a service. Measured is based in Santa Monica and maintains offices in New York, Boston and India.
The product management function at Measured is structured as a cross-functional discipline driving the full product development lifecycle from market research, product strategy, technical product management, product rollout and product operations. Product managers act as mini-CEO’s of their product line and lead all related efforts end-to-end.
The Measurement product group is responsible for innovating on the marketing measurement product line. Product managers are looking to discover, formalize and systematize break-through analytics methods to measure sales impact of advertising campaigns on various channels like Facebook, AdWords, YouTube, Snapchat, Television, Podcast, Social Influencer, Catalog, etc. The role involves deeply understanding how audiences are activated on various advertising platforms and developing measurement methods for those platforms in partnership with data science and analytics, and further build out those methods into software modules in partnership with engineering, rollout the modules to customers in partnership with customer success and manage the ongoing operations of the product.
The ideal candidate brings an entrepreneurial mindset, enjoys the process of discovering solutions for unsolved market problems, pours enormous energies into building out a product against the solution, and work with everyone under the sun to see it succeed.