Leading marketers are recognizing the importance of a triangulated media measurement solution, where multiple measurement frameworks are combined into a single performance output. While the benefits of a multi-method solution are plentiful - full-portfolio coverage, speed, and accuracy - there’s far more to the puzzle than simply comparing one method to another. Getting to a reliable, singular performance number by lining up disparate data sets requires a massive amount of effort. Even then, the journey has only just begun.
Measurement is the first step, but knowing what to do next - where to spend and where to cut - is the true value of a triangulated measurement solution. This is where the benefits of an all-in-one media optimization solution help marketers take action and drive meaningful business outcomes.
Infographic: The Measured Cycle of Media Optimization
Despite our origins as the pioneers of incrementality tests, Measured’s award-winning triangulated measurement solution is part of a comprehensive suite of media optimization applications and services that empower performance marketing teams to operationalize an always-on process for incremental media optimization, packed with automation, best-in-class technology, and efficiency.
How an All-In-One Media Optimization Process Drives Better Results
Data Ingestion
Fully-Managed Ingestion from 300+ Partners
As the saying goes, “quality in, quality out.” Measured's 100% automated data ingestion system pulls all of your brand’s necessary marketing, sales, and CRM data into a centralized database to prepare it for measurement and optimization. Ingested from over 300 data sources in near real-time, the data is then cleaned and organized and overlaid with triangulated measurement, providing your team with your own marketing data warehouse. Your marketing data warehouse is fully interoperable with your current tech stack, meaning your team can access your data in the way that works best for them, whether that means in the Measured Platform, from your internal BI tools, or replicated into your own data lake.
Pro Tip:
- Every brand’s marketing data warehouse includes raw platform data alongside your performance numbers from Measured’s model. This means you no longer have to go to every ad platform to get the data you use most.
- All Measurement data can be piped directly to your internal BI tools like Tableau, Lookr, or Supermetrics, at no additional cost.
Triangulated Measurement
Media Mix Modeling + Incrementality Tests + Platform Reporting
Measured is the only platform that automatically combines media mix modeling and incrementality tests, giving brands a no-compromise measurement solution that reveals the true business impact of every marketing dollar spent. Each brand's media mix model is updated weekly to provide always-on, full-portfolio coverage. This model is then calibrated with automated incrementality tests to ensure it’s grounded in causal measurement. Finally, platform campaign data is overlaid to provide near-real-time speed and adset-level granularity. This single source-of-truth solution is proven to build organization alignment, increase decision velocity, and drive more marketing-driven sales.
Pro Tip:
- Use Measured’s “Recommended Tests” function to deploy pre-designed tests built to reveal the greatest optimization opportunities.
- Find any channel’s optimal spend level using Measured’s “Scale Test” function, simulating increased spend levels in a small test market.
Analysis & Reporting
Cross-Channel Dashboard, Competitive Intelligence
Measured’s reporting dashboards are purpose-built to deliver insights that tell you why your performance is changing, across all channels, up and down the funnel. Our customizable analysis tools help you and your team find marketing clarity by understanding exactly which channels and campaigns are driving meaningful business outcomes. Measure the incremental contribution of every marketing dollar to your most important KPIs. Then stay on top of the competition by tracking how your performance metrics stack up against similar brands in your industry.
Pro Tip:
- Use the “Compare” feature in the Cross-Channel Dashboard to see not only how your performance compares to a previous period, but also what campaigns are the drivers of any specific performance change.
- Find new channels to invest in by seeing what’s working for similar brands in the Competitive Intelligence dashboard.
Budget Planning & Allocation
Media Plan Optimizer
Measured’s advanced media planning application delivers ad spend recommendations based on every marketing dollar’s incremental contribution to your sales, ensuring maximum ROI. Save hours when mapping out budgets by running multiple scenarios based on your KPI targets and ideal spend amounts. Simply input your marketing goals, set a target budget, and receive optimal spend values for every channel and campaign. Save, share, and compare multiple plans to identify the best strategy for reaching your goals.
Pro Tip:
- Brands who implement spend recommendations from the Media Plan Optimizer see an average of 20% improvement in Incremental ROAS in their first 3 months!
- The Media Plan Optimizer can be used to allocate your entire portfolio, or specific channels, or even just a group of campaigns.
Proving Value and Demonstrating ROI
Optimization Report
Measured’s innovative ROI calculation dashboard helps your team understand the impact of your media investment decisions on your business. Designed to help prove the ROI of your media spend, the Optimization Report gives you a rolling visualization of how many incremental sales your allocation changes are driving for your business. Track performance over time, communicate marketing’s value to your organization, and streamline business case development for additional budget.
Pro Tip:
- The Optimization Report helps marketers not only demonstrate the impact of their marketing decisions, but helps you track growth over time.
- Use the weekly, monthly, and quarterly tabs to compare performance over your preferred period of time.
In a world where marketing spend is under more scrutiny than ever, having a reliable, triangulated measurement solution isn't just a luxury — it's a necessity. Measured’s all-in-one media optimization platform not only provides you with the clarity you need to make informed decisions, but also empowers you to act on those insights to drive tangible business results. With the right optimization process, your marketing efforts can transition from merely tracking performance to truly optimizing it, ensuring every dollar contributes to your bottom line. Ready to see the impact for yourself? Request a demo today to discover how Measured can elevate your media performance.