Quantifying OOH Impact Via Measured and AdQuick Partnership

adquick + measured detail

Nick Stoltz, Expert in Cross-Channel Measurement Strategy and Adoption

Published 02/23/2024

Posted by Jason Kunkel-de Cesero, Demand & Analytics Partnerships VP, AdQuick

As the advertising landscape continues to evolve, the need for comprehensive measurement solutions has never been more critical. In an era where every marketing dollar must deliver tangible results, understanding the effectiveness of Out-of-Home (OOH) campaigns is essential. That's why Measured and AdQuick are joining forces to revolutionize OOH measurement and empower advertisers to unlock the full potential of their campaigns.

Measured's Innovative Approach to Cross-Channel Measurement

Traditional attribution models often fall short when it comes to capturing the effectiveness of OOH advertising. Measured takes a revolutionary approach by employing match market testing, which goes beyond attributing clicks and conversions to accurately measure the incremental impact of OOH campaigns. By leveraging a brand's sales data, Measured's platform identifies the specific campaigns driving incremental conversions, providing precise recommendations for optimizing media budgets.

Why Match Market Testing is the Gold Standard for OOH Measurement

Match market testing stands out as the gold standard for OOH measurement due to its ability to isolate the impact of OOH campaigns from other marketing efforts. Unlike traditional methods that rely solely on attribution or correlation modeling, match market testing provides a holistic view of campaign effectiveness by comparing market areas with and without OOH exposure. This methodology not only reveals the true incremental lift generated by OOH advertising but also enables advertisers to make data-driven decisions for maximum business impact. Additionally, geo-based matched-market tests don't require user-level data, making them the most reliable measurement solution for today's privacy-centric landscape.

AdQuick's Advanced Data Collection and Measurement

As the leading OOH advertising platform, AdQuick offers advertisers and agencies seamless access to a vast network of over 1,600 OOH media partners. Through its comprehensive suite of tools, AdQuick simplifies the planning, buying, and measurement processes for OOH campaigns. AdQuick's approach to OOH campaign data collection and measurement is built on robust analytics, providing advertisers with actionable insights to optimize their OOH strategies.

Take the Next Step: Start Measuring OOH with Measured and AdQuick

By integrating Measured's cutting-edge match market testing with AdQuick's unparalleled access to OOH inventory, advertisers gain a comprehensive solution for measuring and optimizing their OOH advertising efforts.

Are you ready to elevate your OOH advertising measurement? Join the ranks of leading consumer brands and leverage the combined power of Measured and AdQuick. Whether you're looking to maximize your OOH ROI or gain deeper insights into campaign performance, Measured and AdQuick are here to help you succeed. Contact us today to learn more about how you can start measuring OOH with confidence.

Special Offer for AdQuick Clients:

As part of our partnership with AdQuick, we're excited to offer a special promotion exclusively for AdQuick clients. Sign up for a trial test of Measured's OOH measurement platform and experience the power of comprehensive measurement firsthand. With Measured, you'll gain insights into the true impact of your OOH campaigns and uncover opportunities for optimization and growth. Don't miss out on this limited-time offer—contact us today to take your OOH advertising to the next level!