Media Measurement and Optimization for Shopify Brands

eCommerce Fastlane

Kelli Negro, SVP Marketing

Published 03/10/2023

Trevor Testwuide, Measured CEO and cofounder, was recently interviewed for an episode of the eCommerce Fastlane podcast. Fastlane is a popular community for Shopify store founders and ecommerce marketing professionals seeking advice and best practices for accelerating profitable growth. Hosted by Steve Hutt, Senior Merchant Success Manager at Shopify, the episode focused on media attribution and how marketers can optimize advertising spend for maximum ROAS as access to user-level data becomes increasingly restricted.

Listen to the episode to learn more about:

  • Why traditional approaches to media measurement, like multi-touch attribution (MTA) are no longer viable.
  • How incrementality-based attribution delivers accurate insights into media performance without tracking users or building click paths.
  • Why marketers should adopt independent measurement and stop letting ad platforms grade their own homework.
  • How Faherty Brand and Hammitt put incrementality intelligence at the center of their media decisions to deliver remarkable results for the business.
  • How ecommerce brands can unlock the power of incrementality to optimize media for maximum ROAS - and validate results with their Shopify transaction data!

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