Measured Benchmarks: Enhancing Consumer Brand Growth With Data-Informed Incrementality Insights

Measured Benchmarks

Brandi Penza, Director, Sales Development

Published 05/12/2023

Navigating the ever-changing digital marketing landscape can feel like solving a Rubik's Cube blindfolded. Fear not! Measured Benchmarks, a powerful tool exclusive to our clients, is here to help consumer brands level up their game. By comparing your media strategy and incremental performance against a portfolio of over 100 leading brands, Measured Benchmarks serves up data-driven insights to help you make smart media investment decisions. Diagnose issues and uncover opportunities by seeing where your brand differs from industry leaders, enabling you to craft a more effective and competitive marketing strategy.

Stay Ahead with Measured Benchmarks:

Measured Benchmarks provides you with a unique opportunity to understand how your brand's key performance indicators (KPIs) stack up against top all good companies within your industry. By tracking cost trends, spend allocation, and KPI changes over time, you can effectively combat market fluctuations and identify new opportunities to increase spend or diversify your media portfolio.

Key Benchmark Metrics to Monitor:

With monthly updates to benchmarked KPIs, Measured Benchmarks allows you to monitor several essential metrics:

Budget Allocation: Compare your channel-specific and tactic-specific spend against industry peers. Are you investing more or less in certain channels or tactics than other leading brands?

Incremental Return on Ad Spend (ROAS): Assess the effectiveness of your media in driving sales compared to other Measured brands. Are your campaigns generating a higher or lower incremental ROAS than your competitors?

Incremental Orders: Examine the number of media-driven purchases your brand generates in comparison to your peers. Are you driving more orders with your advertising efforts?

Platform Conversion Rate: Evaluate your conversion rates against those of other brands in your industry. Are your campaigns achieving similar or better conversion rates?

Media Costs: Analyze whether you're paying more or less for the same media compared to other brands. Track month-over-month changes against your competitors to identify trends and adjust your strategy accordingly.

Getting Started with Measured Benchmarks:

Measured Benchmarks is your secret weapon to harness data-driven insights, refine your media strategy, and help your consumer brand stand out in a crowded market. By learning from industry leaders and understanding your position within the landscape, you can confidently adapt and optimize your campaigns for maximum success (and bragging rights). Join the Measured community today and unleash your brand's full potential.

To unlock your brand's full potential and join the Measured community, request a demo today.

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