Key Attributes of a Top-Tier Media Measurement Partner

Mahesh Jeswani, SVP, Product

Published 06/06/2024

At the end of the day, anyone looking for a media measurement and optimization partner wants to answer one question - what makes Measured stand out? This blog will outline our main differentiators, outlining the top pain points marketers feel Measured addresses and why the world’s leading brands trust us.


At Measured, our customer-centric approach sets us apart in the competitive landscape. We understand that each client is unique, which is why we provide tailored solutions designed to exceed your expectations. As proactive partners, we go beyond delivering a product, offering ongoing support and guidance to drive your success. Leveraging data-driven insights, we uncover hidden opportunities and optimize campaigns to maximize ROI. Continuous innovation ensures that our solutions evolve with the changing market dynamics, while our focus on measurable impact ensures that we deliver tangible results for your business. With Measured, you're not just getting a vendor – you're getting a trusted ally committed to helping you succeed.

Proven Track Record 

Measured has a proven history of driving results. Our clients, including leading brands like Johnny Was, Vuori, Lulus, Dermalogica, and Ruggable, have seen enhanced campaign performance, increased engagement rates, and substantial cost savings. Our platform’s reliability and value are demonstrated through our extensive client successes.

Pioneers in Incrementality 

Measured is at the forefront of incrementality measurement. With over a decade of unmatched expertise, we've conducted 25,000+ in-market experiments for 200+ brands, optimizing $20 billion in media investments. This depth of insight into media performance gives you a significant competitive edge.

Comprehensive Methodology 

Our future-proof methodology integrates incrementality testing and media mix modeling, supported by the world’s largest database of test results. Measured delivers a complete, unbiased view of media performance with unparalleled accuracy, speed, and actionable insights. We have integrated Media Mix Modeling and platform-reported attribution into our methodology, providing a triangulated approach for comprehensive, full-funnel media portfolio measurement and optimization. This end-to-end solution eliminates the need to manually stitch results or pay other vendors for media mix modeling.

Fully-Automated Experiments 

Measured’s platform, powered by advanced machine learning, automates the management, testing, planning, and optimization of your full-funnel media portfolio. Our fully automated geo-experimentation application streamlines everything from data acquisition to test deployment and result interpretation. This efficiency allows your team to focus on strategic decisions. Marketers can design a world-class geo test in under one minute, a task that previously took 10-40 hours. Our tests require the industry’s smallest test markets, meaning brands can run more tests simultaneously (up to 8) without contamination. This product significantly impacts how marketers incorporate media testing into their day-to-day measurement programs.

Extensive Experience at Your Fingertips 

Our team of seasoned professionals offers world-class expertise and exceptional support, ensuring you maximize the value of our technology. Expertise is paramount, especially for intricate scenarios like conducting large-scale experiments for low-volume channels or running multi-cell experiments to address intertwined tactics and channel overlaps. From day one, our Technical Implementations and Customer Success teams ensure your brand is onboarded quickly and efficiently. Within weeks, your team can access dashboards populated with your data and begin incrementality-powered media optimization. Our Customer Success team works directly with your team to drive business value immediately and continuously, ensuring measurable outcomes aligned with your success plan.


For a full breakdown of what Measured can offer your brand, watch the keynote video on our newest breakthroughs and platform additions. Or, if you’re ready to take the next step and make your media spend drive business results, book a demo today.