Incrementality on the Deconstructing Data Podcast

Mihi Joshi, Content Marketing Manager

Published 05/28/2024

Measured's Chief Strategy Officer, Nick Stoltz, had the opportunity to sit down with David Finkelstein and Jessie Lizak on the Deconstructing Data podcast to discuss incrementality testing and why it is the future of marketing optimization.

Nick has over 15 years of experience in marketing analytics. Nick brings a wealth of experience in creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer success and bottom-line growth.

His expertise spans the marketing ecosystem, including technology, analytics, campaign planning, and audience activation for traditional and digital channels.

At Measured, he enables marketers to optimize ad spending based on the real, incremental impact on their business. As he explained, previous attribution methods have limitations in determining true campaign effectiveness. Incrementality testing is a game changer.

Topics covered include:

  • The inaccuracies of multi-touch attribution (MTA) models
  • How incrementality testing works
  • The truth about media mix modeling
  • Why incrementality works and how it provides clearer insights for marketers looking to drive growth and minimize wasted ad spend

Interested in learning more? Reach out today to get a demo of the Measured incrementality platform.