In my role as VP of Professional Services at Measured, I get to witness firsthand the impactful value our incrementality-powered Measured platform delivers for our customers in various ways. From providing clarity into media spend, to comparing performance to similar brands, to supplying you with data you can trust, here are just a few of the perks brands experience when working with Measured.
Johnny Was
Johnny Was, a longtime customer of Measured, loves using the Measured incrementality-powered platform. Using features like automated geo testing and cross-channel reporting, the team is able to understand exactly how many sales their marketing is driving. One feature especially appreciated by their executive team is cross-brand comparisons: Not only are they able to compare their performance in their top channels to other brands, but by seeing how new channels perform for similar brands, Johnny Was finds that they facilitate pertinent conversations around budget allocation. With the help of Media Plan Optimizer, they make every ad dollar count based on the true contribution of media at the campaign level.
“We were legally blind before we hooked up with measured. And now we wear glasses.”
- Rob Trauber, CEO of Johnny Was:
Hammitt
Measured provides a fully managed, private, and secure data infrastructure with access to 300+ data sources, ensuring real-time actionable insights from all marketing channels with the highest degree of data reliability.
“It’s the kernel of truth right now. It’s what we follow every day to make our spending decisions.”
- Tony Drockton, Founder & Chairman of Hammitt
Read the full case study here.
WPromote
“I really find it valuable to our day-to-day job and it definitely helps us be better business partners to our clients.”
- Amanda Siam, Account Director at WPromote
See how Measured can provide data-driven insights and value for your brand by scheduling a demo here.