We’re pleased to announce a handful of new features and capabilities to the Measured Platform. This release is designed to help marketing teams increase operational efficiency and answer marketing questions more easily through our automated geo-testing application.
New Feature: Easy Campaign Mapping
Measured’s all-in-one data management solution ingests all of a brand’s necessary marketing, sales, and CRM data in near-real time, ensuring data is organized and ready for optimization every day. Campaign organization is essential to accurate measurement and optimization, and it’s now even easier for Measured brands to manage. Measured users will be automatically notified when new campaigns need to be mapped and can easily map them to tactics in the Campaign Mapping application.
Measured brands can access campaign mapping by clicking the wrench icon, and to ensure you aren’t overlooking any campaigns, the notification center will alert you to any unmapped campaigns. It doesn’t get much simpler than this!
All-New: Edit Pre-Built Geo Test Designs
Measured's highest-performing brands deploy 12-15 geo tests per year. Why? Geo tests are vital to calibrating your brand's media mix model and identifying opportunities for growth.
While any user can easily design a test from scratch, the recommended tests in a brand’s Measured dashboard are pre-built to ensure you are testing the most important tactics in your media mix with minimal risk to your business. These tests are designed to run hands-free with automatic deployment, monitoring, and results reporting. With this new update, you can make modifications to all pre-built tests.
If the tests are pre-built, you may be wondering why you would want to modify a recommended test in the first place. There are a few reasons why:
Switch between Holdout and Scale Tests
One reason a Measured brand may modify a recommended test is to switch between holdout and scale without building an entire new test design. Holdout and scale tests are designed to answer different media measurement questions:
- Holdout tests answer the question: "How many incremental sales is this tactic driving at my current spend level?"
- Scale tests answer the question: "If I increase my spend in this tactic 2X, 3X, or 5X, can I maintain my target ROAS?"
For scale tests, the platform will automatically recommend the scaled spend amount you should test. You can, however, still alter the Scale amount for this particular test.
Change the Implementation Type
Measured will automatically traffic test campaigns for the most popular ad platforms, reducing your team’s workload and minimizing the risk of human error. A brand may, however, prefer to implement these campaigns manually. In this case, you can easily change the implementation type from automatic to manual.
Remember, Measured geo tests are automated with a variety of guard rails in place to ensure your test runs smoothly and delivers accurate results! From design to trafficking test campaigns to mid-flight monitoring, brands can deploy geo tests with confidence. Our expert customer success team is always available to answer any questions or concerns about deploying a geo test.
Want to see these new features in action? Schedule a demo now to see how Measured can help your brand centralize your marketing operations, measure every marketing dollar’s true impact, and reallocate budget to drive real business outcomes.