Nick is the CSO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions. He focuses on how Measured can work across the ecosystem, working directly with brands, partners, and internal teams to ensure brands continue to win big with Measured. Nick has spent the last 15 years working with brands to build analytics programs that turn data, measurement, and insights into decision-making that drives incremental revenue and profit. He has worked with brands and budgets of all sizes across paid, earned, and owned media channels deploying media mix models, multi-touch attribution, and experimental design. Prior to Measured, he was a Senior Vice President of Strategy at MarketShare, a Neustar Solution. Before that, he worked in advanced semiconductor research. Nick earned an MBA from UCLA, a Ph.D. in materials engineering from the University of California at Santa Barbara, and a Bachelor’s in physics from Washington and Jefferson University.