2024 Marketing Attribution Software Customer Success Report

Measured was recognized as a Top Performer in the FeaturedCustomers Spring 2024 Marketing Attribution Software Customer Success Report. The FeaturedCustomers Customer Success ranking is based on data from their customer reference platform, market presence, web presence, & social presence as well as additional data aggregated from online sources and media properties. Their ranking engine applies an algorithm to all data collected to calculate the final Customer Success Report rankings.


The overall Customer Success ranking is a weighted average based on 3 parts:


    • Total # of vendor-generated customer references (case studies, success stories, testimonials, and customer videos)
    • Customer reference rating score
    • Year-over-year change in the amount of customer references on FeaturedCustomers platform
    • Total # of profile views on FeaturedCustomers platform
    • Total # of customer reference views on FeaturedCustomers platform


    • Social media followers, including LinkedIn, Twitter, & Facebook
    • Vendor momentum based on web traffic and search trends
    • Organic SEO key term rankings
    • Company presence, including # of press mentions


      • Total # of employees (based on social media and public resources)
      • Year-over-year change in # of employees over past 12 months
      • Glassdoor ranking
      • Venture capital raised

For more information about the Measured incrementality platform, reach out to us here.