2022 Programmatic Power Player

The Digital Marketing Industry’s First Searchable Guide to the Best Agencies, Tech Providers and Partners in the Business.

Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies, and client references.

About Measured: Incrementality measurement solutions from Measured provide visibility that brands need to minimize wasted ad budget and identify opportunities to scale media for growth. Marketers trust Measured to connect advertising spend to business results and answer the toughest marketing questions being asked by executives and stakeholders.

Measured is unique in its approach to media measurement, and it couldn’t come at a more critical time for the industry. The Measured team understood the shortcomings of other attribution methods years ago and built a solution that would withstand these sweeping changes well before they became a reality. Reacting to the recent upheaval, traditional attribution providers are only just beginning to build independent incrementality measurement and experimentation solutions. Measured is innovating for whatever comes next.

Core 1: Measurement & Analytics

Clients: Crocs, TechStyleOS (Fabletics and Savage X Fenty), Ruggable, Parachute, Hammitt