Trevor is the co-founder and CEO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions. Prior to Measured, he was the co-founder and CEO of Conversion Logic, a recognized leader in the multi-touch attribution category.
Trevor has spent his career laser focused on helping marketers drive better business outcomes. He is an expert in cross-channel marketing measurement, having spent the last 15 years deploying advanced measurement technologies for advertisers.
Under Trevor’s stewardship, Measured has become a pioneer of incrementality-based media measurement and optimization. Leading consumer brands use Measured’s AI-powered platform to manage, test, plan, and optimize full-funnel media investments.
Measured’s unique combination of incrementality testing, modernized Media Mix Modeling, and world-class expertise empowers marketers to prove the incremental impact of their advertising, maximize ROI, and drive tangible business results.
In 2024 alone, 150 enterprise brands optimized $15B in ad spend through the Measured platform, driving $35B in incremental sales.
