Terence is Vice President, Solutions Architect and Head of Insights at Measured, where he partners with leading enterprise brands to design and deliver advanced measurement frameworks that connect media investments to business outcomes. Since joining Measured in 2019, he has held leadership roles across Customer Success and Solution Consulting, helping clients translate complex data into actionable insights that drive growth.
Prior to Measured, Terence built deep expertise in analytics and strategy at McCann New York and Neustar MarketShare, where he advised global brands on Media Mix Modeling, attribution, and data-driven decision-making. He began his career in research and analytics at Carnegie Mellon University and E*TRADE Financial, where he developed a foundation in applied behavioral science and marketing analytics.
