Nick is Chief Strategy Officer at Measured, where he helps define and execute the company’s long-term vision while driving customer success and growth. Since joining Measured in 2019, he has held leadership roles including COO, guiding the company’s operations, go-to-market strategy, and client delivery to scale incrementality-based measurement for some of the world’s leading brands.
Nick brings more than 15 years of experience across marketing technology, analytics, and measurement. Before joining Measured, he served as COO of North America at Blackwood Seven, where he oversaw media management, AI-powered analytics, and managed services for $400M in annual billings. He also worked as a senior advisor to marketing technology and analytics vendors, guiding best practices in attribution, identity, and audience activation.
Earlier in his career, Nick spent more than six years at MarketShare, rising from client services to lead commercialization of the company’s digital attribution product. He played a key role in scaling MarketShare from ~30 employees to more than 400, ultimately leading to its $450M acquisition by Neustar.
With deep expertise in strategy, operations, and analytics, Nick has a proven track record of helping marketing organizations adopt measurement practices that drive efficiency, accountability, and meaningful business growth.
