James is a seasoned product and analytics leader with more than 14 years of experience driving innovation in incrementality and measurement. He has held senior leadership roles across SaaS, ad tech, travel, automotive, out-of-home, and performance marketing, building and scaling high-performing teams in product, analytics, operations, and client services.
Most recently, James served as Vice President of Product at Measured, where he led the development of solutions that helped brands unlock the incremental value of their media investments. His career also includes leadership roles at Quigley-Simpson, AdQuick, and Clicktripz, where he launched industry-first attribution products, built advanced analytics capabilities, and oversaw cross-functional growth initiatives. He now serves as Vice President of Strategy at WorkMagic, continuing his mission to empower marketers with best-in-class incrementality measurement.
Known for his ability to bridge technical complexity with clear communication, James brings a data-driven, creative approach to solving business challenges and helping organizations scale through smarter decision-making.
