James is an experienced growth leader with expertise spanning startups, SaaS, strategic partnerships, and advanced attribution. As Vice President of Growth at Measured from 2019 to 2023, he helped establish the company as the definitive source for incrementality measurement, leading go-to-market strategy, sales, and marketing initiatives that fueled rapid adoption among brands.
Beyond Measured, James has held leadership roles across the technology and startup ecosystem, including serving as VP of Growth at Prescient AI and Co-Founder of Startup High Country, where he continues to mentor entrepreneurs and drive investment in North Carolina’s innovation economy. He is also the founder and Chief Taco Officer of Tacoba, a Latin-inspired taco and coffee bar, reflecting his passion for building both businesses and community.
With a career rooted in growth strategy, solution selling, and technology marketing, James combines a data-driven approach with entrepreneurial vision, helping organizations scale and thrive in competitive markets.
