Gretchen is a senior content marketing executive with more than 20 years of experience shaping brand narratives for leading advertising, mobile technology, and digital media companies. A seasoned writer, editor, and strategist, she has built a career at the intersection of journalism and marketing, translating complex technology concepts into compelling, accessible storytelling across owned, earned, and paid channels. Her leadership has spanned high-growth startups and global enterprises alike, where she has driven content strategy, media relations, thought leadership, and audience engagement with measurable business impact.
Currently Content Marketing Manager at Measured, Gretchen develops integrated campaigns that position the company as a leader in media measurement and optimization, blending creativity with data-driven insight. Previously, she led editorial and content teams at InMobi, AppLovin, Amobee, and UberMedia, and served as Editor-in-Chief at iMedia Connection. A strong advocate for AI, she champions the responsible integration of LLMs and human creativity to craft meaningful marketing experiences that inspire, inform, and influence. Known for her mentorship and collaborative spirit, Gretchen fosters innovation, professional growth, and storytelling excellence wherever she leads.
