Beware the Pixel Pushers: 3 Reasons to Quit Click-based Attribution
Pixel-based attribution has a rapidly approaching expiration date. It's bad idea to risk any of your ad spend on questionable insights click-based MTA vendors are providing.
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Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.
Unify, organize and harmonize all your marketing data
Reveal incremental contribution of every channel, campaign and tactic
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Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.
Unify, organize and harmonize all your marketing data
Reveal true incremental contribution of every channel, campaign and tactic
Make decisions based on reliable
ongoing insights
Reconcile marketing spend and sales data daily for detailed cross-channel and granular views into incremental media contribution. Track performance using key metrics that you choose and generate automated business-critical reports.
Run automated, ongoing test and control experiments to identify the incremental contribution and scale potential of your media. Our proven methodology delivers reliable results even when privacy rules change.
Unify and store all your measurement data from 275+ integrated sources in a custom-built marketing data warehouse (MDW) with active monitoring and secure data management services.
Pixel-based attribution has a rapidly approaching expiration date. It's bad idea to risk any of your ad spend on questionable insights click-based MTA vendors are providing.
Measuring performance only at the channel level doesn't give the critical insight into whether you are over-invested in one tactic over the other.
Cobbling together inaccurate reports from disparate platforms, knowing they do not add up to what's being reported by sales, does not lead to confident decision-making.