• Only Measured provides you with the best-in-class platform, and unparalleled models and methodology developed by a team of blue-chip data scientists.
• Thanks to them, our global platform is flexible, scalable, and future-proofed–and with it, so is your business!
• It’s why hundreds of consumer brands have trusted Measured to help optimize $10 billion+ in ad spend since 2017.

Measured offers two ways for you to leverage incrementality, so you can use the one that best suits your business:

• Incrementality Testing lets you easily measure individual channel performance with automated geo tests and optimize retention with always-on customer lift tests.
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• End-to-End Media Optimization so you can validate performance and confidently re-allocate and scale your ad spend.
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• Measure the incremental contribution of every channel, tactic, or campaign within one unified dashboard.
• Tap into the world’s biggest incrementality benchmarks database to see how you compare to other leading brands.
• Our budget allocation tool lets you model ways to spend for maximum efficiency and growth.

• Our always-on marketing attribution model is customized to your brand, providing accurate cross-channel performance insights that drive smarter media investments.
• Get the power of enterprise-grade testing without the overhead of running your own, thanks to our ever-growing library of 25,000 incremental lift tests.
• We process your media platform conversion data and your own sales and conversion data, going far beyond the limitations of in-platform reporting.